THE RECOGNISED “KIM HUANG” MUAR OTAK-OTAK RUNNING NEARLY 20 YEARS IN THE SOUTHERN @ BATU PAHAT, JOHOR
“Otak-otak” or known the Steamed Fish Custard is a kind of the Southeast Asian local delicacy fish cake eatery made from the mixture of ground fish with spices and wrapped in leaf parcels that traditionally served either in steamed or grilled (roasted) being famously practised mostly in Malaysia, Singapore & Indonesia on respective home recipes since decades. Here in the southern nation of our country Malaysia, we found and being successfully recognised among the best recommended 2-generations “Kim Huang” Muar Otak-otak specialist running at Batu Pahat, Johor having great positive response from the market recently.
The Batu Pahat, Johor local originated Mr. Boo Lim Hiong (born 1961), together with his wife Madam Chua Kim Huang (Muar, born 1961) both were the initial founders, and together with their 2nd generations eldest son Mr. Boo Kay Hong (born 1988) & wife Ms. Hoe See Joe (born 1992), daughter Ms. Boo Yee Lee (born 1991) and youngest son Mr. Boo Kay Jian (born 1992) & wife Ms. Sasa Tan (born 1993) are the recent immediate families owners of this best recognised “Kim Huang Food Products” Muar Otak-otak running their outlets right in the Batu Pahat township into nearly 20 years on the ground thoroughly.
The founder cum first owner Boo Lim Hiong, who at his age of 61 years old currently, was formerly in the Handicraft Industry for years (with wife Kim Huang) later-on been approached the fish/seafood career decided to step into the f&b industry touched the Otak-otak field with home recipe being generation passed onto by mother-in-law (Kim Huang’s mother in Muar), added with foreseeing the market opportunity in the industry and then finally began his very home-based otak-otak making career in the year 2003 totally on their (Lim Hiong couple) home recipes. And officially named the “Kim Huang” Muar Otak-otak after a year in the 2004 continue their exposure in the field.
To expose further in the career, also with vision to have their own products & branding in the market allowed the couple founders in the year 2005 started their very owned otak-otak food stall in foodcourt at hometown Batu Pahat, Johor on their official “Kim Huang Food Products” (Kim Huang Muar Otak-otak) introducing their homemade otak-otak to the public in better manner. And then successfully established their very first shoplot (outlet) along Jalan Fatimah, Batu Pahat in the year 2013, where their sons & daughter fully joined running in a family team on the ground. Another outlet at Jalan Abu Bakar, Batu Pahat in the year 2019 still serving their homemade recipe selections to the market. Finally being recognised among the best in town by the Malaysian F&B E-Media for the year 2022 in the southern nation in Johor.
In this Kim Huang Food Products (Kim Huang Muar Otak-otak), the owners’ very first top recommended in selections surely will be their local traditional “Otak-otak Sticks” which served in leaf parcels most wanted by the locals all the while. Mixture of local fresh mackerel fish & firm oily fish (such eel fish) with their home spices mixture/homemade chilli paste, hand-wrapped in cleaned atap leaf (roof leaf/daun lipat), then served in about 7-8 minutes grilled or roasted will brings exotic salty spicy taste of their Kim Huang Muar Otak-otak roasted tasty with soft texture bites into mouth that you should have a try when reached Batu Pahat, Johor which in options of fish, fish with prawn or fish head flavours selection always on customer’s preference.
Another will be their famous frozen “Otak-otak Cubes” or commonly known the Box Otak-otak or Frozen Pack Otak-otak by the locals which also among their daily top seller wanted by the visitors in flavours of either fish, fish with prawn or fish with squid on visitor’s preference selection. Also their home-mixed fish/seafood with spices recipe homemade in-house otak-otak paste prepared in cubes/boxes, then kept frozen and to be taken after about 15 minutes steamed or pan-grilled as a main/side dish will always brings excellent soft texture bites with their delicious seafood freshness sweet & salty spice tasty swallowed into mouth that you will neither found the same elsewhere in town here.
In order to suit the market demands and to convenient their visitors & local customers, Kim Huang Muar Otak-otak also presenting their special “Sliced Otak-otak” which mainly in fish flavour like by their regulars recently. Their homemade otak-otak paste prepared in steamed smaller & sized slices, packed then kept frozen and to be consumed or taken commonly with buns, breads or etc after either steam-cooked or grilled will brings another bites texture of otak-otak eatery that you will never regret after tasted here.
Nonetheless, the owners also introduced their newly recommended “Otak-otak Buns” in flavours of purple sweet potato, pumpkin, carrot, original, spinach & black bun insided with their homemade fish otak-otak which among the local’s favourite bun eatery selection today. Their homemade buns (in flavours option) fillings with fish otak-otak paste, then steam-cooked, finally served in 6-pieces per pack and kept frozen, taken after about 10 minutes steamed/re-heated will be another Otak-otak Buns eatery that you really cannot missed when stepped towards this best recognised “Kim Huang Food Products” (Kim Huang Muar Otak-otak) at Batu Pahat in the state of Johor.
KIM HUANG FOOD PRODUCTS
(KIM HUANG MUAR OTAK-OTAK)
Address: (Jalan Fatimah)
No. 9,
Jalan Fatimah,
83000 Batu Pahat,
Johor.
(Jalan Abu Bakar)
No. 192,
Jalan Abu Bakar,
83000 Batu Pahat,
Johor.
Business Hours: 9:00am to 7:00pm (Daily)
(Closed on Thursday)