FIND THE 35 YEARS “SENG KEE” (AH SENG) FRIED CHINESE RICE CAKE BEING RECOGNISED IN BATU PAHAT @ JOHOR
“Chinese Rice Cake” or commonly translated as Nian Gao by the Chinese, also known the Year Cake or Chinese New Year’s Cake is all the while a kind of the Chinese traditional eatery prepared from glutinous rice flour, nowadays mostly consumed in deep fried with flour-slurry coated recipes being widely practised on our nation in respective home recipes. Here in the southern nation, we found and being recognised among the best recommended 2-generations “Ah Seng Fried Rice Cake” running by the Kuek family at Batu Pahat, Johor for more than 35 years having great positive response from the market all the while.
The local Johorean (Batu Pahat originated) Mr. Kuek Hock Seng (born 1954), was the initial founder, together with his wife Madam Leo Sai Eng (Malacca, born 1959) and daughters Ms. Kuek Choi Fah (born 1984), Ms. Kuek Soo Kiang (born 1988) & son Mr. Kuek Chin Pang (born 1992) with wife Ms. Teo Wan Ting (born 1995) all are the recent families owners of this best recognised “Seng Kee Frozen Food” (Ah Seng Fried Rice Cake) serving their very home recipe on deep fried chinese rice cake (nian gao) and other fried eateries to the public under a roof in better manner today right in the Batu Pahat township, into their 2nd generation career on the ground.
The founder cum first owner Kuek Hock Seng, who at his age of 68 years old currently been formerly about 20 years in the Construction Industry inspired by elder brother then tasted the Kuala Lumpur local’s deep fried banana eatery made Hock Seng realised the market opportunity in the f&b industry especially on the Chinese cuisine deep fried eateries, later-on enabled him (Hock Seng) to step into the industry and began his very owned (with wife Sai Eng) deep fried chinese rice cake & fried banana food stall along the Batu Pahat eatery street Jalan Pengkai introducing their home recipes to the locals in the year 1987. While their daughters & son been touched the field since kids helping parents in the stall, then fully stepped into the career by Chin Pang & Soo Kiang in the year 2016 and 2018 respectively as the next generation being passed onto their family’s home recipes.
With experiences & recipes on-hand, added with foreseeing the trendy market opportunity in the Chinese cuisine fried eateries (especially fried chinese rice cake/nian gao) and wishing to further their family’s exposure in the career allowed the Kuek family to expand and successfully established their very first shoplot/retail outlet along Jalan Jenang, Batu Pahat in the early year 2022 officially named the “Seng Kee Frozen Food” (Ah Seng Fried Rice Cake) continue presenting their traditional fried chinese rice cake, banana and other signatures to the public under a roof also assisted by eldest sister Choi Fah and Chin Pang’s wife Wan Ting running in a families team. And finally being recognised among the best in town by the Malaysian F&b E-Media for the year 2022 in the southern nation.
In this Ah Seng Fried Rice Cake, the owners’ very first top recommended in selections surely will be their Kuek family’s 35 years recipe on their signature “Fried Nian Gao” (Fried Chinese Rice Cake) which most wanted by their regulars that prepared from their in-house homemade steamed rice cake (nian gao) made from mixture of glutinous rice flour into recipes with flavour options of original, pandan or gula melaka, floured-up (original flavour will served with sweet potato & yam slice), then deep fried for about 10 minutes in boiling hot cooking oil will brings excellent crispy bites with fair sweet taste into mouth that you must have a try when reached Batu Pahat.
Secondly will be their all time favourite “Deep Fried Banana”, which also always among the local’s favourite selection from the beginning. Local Saba Banana or locally known the Pisang Nipah commonly selected, coated with their home recipe flour slurry mixture, followed by about 5 minutes deep fried will also brings the best crispy bites with tasty banana’s texture swallowed into mouth that you will never regret after tasted here.
Another will be their special “Deep Fried Yam Paste”, which prepared from their mother’s handmade yam (taro) paste like by their customers recently. Local selected yam (taro) been prepared in-house into yam paste (hand-shaped into round pieces), coated also with their home recipe flour slurry, and finally served after 5 minutes deep fried will brings exotic yam taste into mouth with crispy bites of their Deep Fried Yam Paste (Taro) eatery that you will neither found the same elsewhere in town here.
Moreover, the owners also introduced their newly recommended “Fried Durian” which wanted by the visitors today also among their daily top seller with limited serve on availability. Local fresh durian commonly selected, durian meats coated with their home-mixed flour slurry, then served in about few minutes deep fried will brings unbelievable authentic nice soft durian tasty with outer crispy bites of eatery that you really cannot missed when stepped into this best recognised Chinese Cuisine Deep Fried Eateries specialist “Seng Kee Frozen Food” (Ah Seng Fried Chinese Rice Cake/Nian Gao) at Batu Pahat in Johor.
SENG KEE FROZEN FOOD
(AH SENG FRIED RICE CAKE)
Address: No. 36-9,
Jalan Jenang,
83000 Batu Pahat,
Johor.
Business Hours: 10:30am to 5:30pm (Daily)
(Closed on Monday)